Among his many pursuits, Alex is founder and principal of MINIMIS (www.MINIM.IS), a firm that designs and manufactures the world's smallest lighting for architecture, landscape, and luxury marine
Alex has been awarded three times by ARCHITECTURAL RECORD Magazine, for Top Lighting Products in 2013, 2015, and 2016, and has garnered worldwide press for his designs from publications such as Architect Magazine, Cosmopolitan, Architectural Lighting, Architectural Record, IDL, SNAP, Exterieurs Design, Illuminotechnia, Austin Monthly, Austin Monthly Home, Tribeza, Details, Surface, Arquitectura y Diseno, Baanlaesuan, and more.
He has traveled the world extensively, with extended periods in the Far East, South America, and the Middle East. He is fluent in Brazilian Portuguese, Spanish, is conversant in French and Mandarin Chinese, and has studied classical Arabic, and Japanese.
From a young age, he has had an enduring connection with design. His grandfather, a recognized architect in St. Louis in the 1940's through the 1960's, introduced Alex to the world of architecture and design. Without prompting, the young Alex fell in love with the clean minimalism of the mid-century L.A. modernist movement. He has been quoted as saying, "It is in minimalism, that the eye can finally come to rest."
Alex is an ardent proselyte of the Austrian School of Economics, an avid public speaker and writer, focusing largely on philosophy, the Free Market, and the true, justifiable roles of the Federal Government.
Alex seeks ways, every day, to further the cause of liberty, debating issues involving liberty, tyranny, prosperity, the difference between capitalism and corporatism, the difference between defense spending and military spending, the virtues of the free market, true empowerment of the black community, responsible, merit-based immigration, protection of the first amendment as the vehicle for the marketplace of ideas and the animating contest of liberty, and the role that we and all men play. Alex believes that if one is a proponent of the causes of liberty, prosperity, peace, independence, and the creation of a free and civil society, he believes that one must live it, and embody it. Alex embodies this philosophy every day through:
CRITICISM: through writing, public speaking, and dialogue, Alex engages in one of the most virtuous rights of a free man: criticizing government. It is not only a right, but a duty of any free man to question his government, protest his government, and push for reforms. It is Alex's belief that our nation's greatest threat to liberty, lies not in the paper tiger of some far-off land, but rather through our own corrupt leadership and misguided domestic policies that destroy our constitution, ignore our rights, regulate and tax our businesses out of existence, and impoverish our people, and dilute our voting powers. Fighting for liberty, combatting tyranny, and fostering prosperity are non-partisan issues that unite us, rather than divide us. In response to this, Alex engages in small forums, public speaking, writing, hosting gatherings and more, in order to further the causes of a free society.
PROSPERITY: through his entrepreneurial pursuits, Alex engages in free-market principles to enrich his life, and to lift up those around him, and encourage everyone in his orbit to demand of the government that it encourage prosperity, rather than stifle it.
PEACE: every day, Alex engages in dialogue with people of diverse philosophies and creeds, and find common ground in the cause of peace. Alex clearly articulates how peace and prosperity are inextricably linked. He succeeds in convincing people that the best way for America to 'export liberty and democracy' is not through force, sanctions, or structural bribery (foreign aid). He believes that spreading any message through force or coercion is anathema to the principles of liberty upon which this country was founded, and that the best way to spread any message, or to further any philosophy, is through leading by example. If we are a prosperous, peaceful, free people, other nations will see the benefits of this approach, and want to emulate us. A foreign policy that leads with force will invariably reap the consequences in the form of nlowback, and ultimately experience results that are the opposite of those intended.
INDEPENDENCE: through even Alex's most difficult financial times, he never once turned to the government for help. Rather, he turned inward, leveraging his creativity, entrepreneurial spirit, and desire to simplify, to keep his head above water, and to thrive. And he came through it better and stronger than before, through simplification, prioritization, downsizing, entrepreneurism, and agility.